The Parable Team

Steve Potratz
CEO

Steve Potratz has been involved with Christian retail for almost 40 years. Beginning as a stock boy in 1968, he went on to manage two different Christian stores before becoming the vice president of Sparrow Records in 1975. Steve took this success and applied it to a retail store of his own in 1981 and then to The Parable Group in 1985. Today, Parable is the leading franchise in Christian retail.

Steve Adams
Franchise Operations Director

As Franchise Operations Director, Steve Adams helps franchise owners implement best practices for systems and procedures and serves as a franchise coach. Steve served on the CBA Board of Directors from 1988 to 1998 and brings the experience of over two decades in Christian retail and seven years as a franchisee to the position.

Support Staff

With our corporate headquarters located in San Luis Obispo, California, Parable Franchising employs experienced and talented staff that are dedicated to helping our stores succeed.